District Earns Best in Category for Communications

District Earns Best in Category in Statewide School Communications Recognition Program
Posted on 11/26/2019
This is the image for the news article titled District Earns Best in Category in Statewide School Communications Recognition ProgramThe Swallow School District was recently honored by the Wisconsin School Public Relations Association (WSPRA) with two Spectrum Awards of Excellence, as well a Best in Category, for its work in school communications.

WSPRA presented the Spectrum Awards at its recent annual conference, Nov. 6-8, in Oshkosh, Wis. The Swallow School District earned an Award of Excellence, as well as Best in the Category, in Marketing Materials for its Spotlight in-home mailer. They were also given an Award of Excellence in Referendum Campaigns.

Spectrum Awards recognize high-quality public relations efforts produced by or on behalf of Wisconsin school districts. This year, this statewide competition honored 47 school districts with awards.

“Spectrum Award winners exemplify the very best communications work in school districts across the state,” said WSPRA President Christina Brey. “The winners demonstrate the value of engaging stakeholders in order to build community support for Wisconsin’s schools.”

WSPRA’s Spectrum Awards are judged by members of other school public relations associations throughout the United States, including from Illinois, North Dakota, Minnesota, Michigan, Iowa, New York, and South Carolina. All entries were judged on a 30-point scale in six areas: goals and objectives, research and planning, execution and evaluation, results, language, and design.

WSPRA is a professional association representing schools, school districts, educational associations, consulting agencies and organizations. The theme for the 2019 conference was “The Art of School Communications.”

WSPRA is a state affiliate of the National School Public Relations Association (NSPRA). The mission of WSPRA is to expand the capacity of its members to provide effective communication management for the purpose of strengthening educational opportunities for all students.
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